New York, NY
New York, NY
Los Angeles, CA
Santa Monica, CA
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Featured ArticlesGet Creatives. Like Danny Ocean in Ocean's 11, or Charlie Croker in The Italian Job you'll have put together and manage a team with the right talent to tackle big, ambitious jobs. However, it's not always as easy as it looks. Here's some expert advice . . .
Bad Taste. In an attempt to stir jaded audiences, art directors increasingly reach for the "tasteless" card. Does it risk backfiring? And is it really ever appropriate? In A Question of Taste, A.J. Kandy explores the use of bad taste in advertising/marketing campaigns and whether or not short-term gains outweigh the potential long-term consequences.
Taking over. Art direction is often about working within rules set down by others, wrangling less-than-perfect art assets and reconciling conflicting graphic standards. Avoid the frustration with Tips for Creative Takeover . . .
Act Global Think Local. Your clients are global. Your markets are global. So why is your art direction geared exclusively towards a single set of cultural assumptions? In Internationalizing Art Direction, learn what happens when an ad campaign misses its cultural target and how to prevent such mishaps.
 Clowning around with color. |  A real surreal experience. |  Mother/son moment in a flash. |
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